OFFICIAL SPONSOR

OFFICIAL SPONSOR

Ford South Africa is the new title sponsor of the Cullinan to Tonteldoos presented by King Price Ultra MTB race

Faces are thrilled to announce that Ford South Africa is the new title sponsor of the Cullinan to Tonteldoos presented by King Price Ultra MTB race, considered to be the toughest one-day mountain bike event in the country. The first event under the Ford banner is scheduled to take place on April 22, 2023.

The 260-km gravel race will now be known as the “Ford Cullinan to Tonteldoos presented by King Price”, Ultra MTB race, and will showcase Ford’s brand ethos of “Built Tough” in line with the race’s gruelling reputation. This sponsorship aligns with Ford’s commitment to support and promote South Africa’s diverse sports culture.

“We are thrilled to be partnering with the Cullinan to Tonteldoos presented by King Price Ultra MTB race,” said Doreen Mashinini, Head of Marketing of Ford South Africa. “The race is renowned for its toughness and resilience, which perfectly aligns with the Ford brand. We believe that our partnership with the race will further strengthen our commitment to promoting active lifestyles and supporting South 

Africa’s diverse sports communities.”

The Ford Cullinan to Tonteldoos presented by King Price Ultra MTB race is a true test of endurance and skill. The race route covers 260 km of scenic gravel roads with a total elevation of 2200 m. From sunrise to sunset and into the night this gravel-grinding odyssey from Cullinan to Dunkeld Country Estate is life-changing. Unspoiled scenery, open gravel roads and a tough 20-km climb to the finish on already-spent legs make this race the toughest of them all. Participants can also opt to ride in a relay team of two, passing the baton at the halfway mark 133 km into the race.

“We are excited to welcome Ford South Africa on board as our new title sponsor,” said Fritz Pienaar, Director of Faces and organiser of the Cullinan to Tonteldoos presented by King Price Ultra MTB race. “The Ford brand’s reputation for building tough vehicles that lasts perfectly aligns with the race’s image, and we are confident that our partnership will be a great success.”

The partnership between Ford South Africa and Cullinan to Tonteldoos presented by King Price Ultra MTB race is another testament to both parties’ commitment to promoting active lifestyles and supporting the sports communities in South Africa.

Contact:

Name: Fritz Pienaar

Title: MD, Faces

Email: fritz@faces.co.za

Phone: +27 (012) 012 5205

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